German Marin Hansum
Visual Designer
PROJECTS
Project Lead & Graphic Designer – SOUL Modular LED System
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Directed the development and launch of SOUL, a modular LED lighting system designed for
customizable shapes and creative configurations.
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SOUL
CATALOG
SOULMATE
Lumi-PRO
Project Lead & Graphic Designer
Tape Light Launch
Led the end-to-end development of a new tape light product line. Managed all aspects of the project, including:
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- Creating product part numbers and structure
- Designing spec sheets, catalog pages, and visual assets
- Coordinating with the web designer by providing all required files and brand materials
- Overseeing consistency in branding, messaging, and visual identity across all channels
Effectively acted as both project manager and graphic designer to ensure a successful launch and integration into the company’s product portfolio.
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The Cloud System Downlight project demonstrated my ability to blend technical project management with creative design, resulting in a successful product launch that met both functional requirements and market expectations.
Customer idea
Design Execution
Production
LOGO
Design.
With a profound expertise in visual identity, I specialize in crafting impactful and distinctive logos that adeptly convey brand values and engage target audiences.
My deep expertise in typography and color theory ensures that each logo is not only visually compelling but also functional across diverse media and applications.
GENERAL TRANSPORT
IDI SOFTWARE
IMOGEN CARS
APPREC.
Thank you for dedicating your time to reviewing my work. I greatly appreciate your interest and hope that you found my art both inspiring and engaging.
